Please use this identifier to cite or link to this item: http://rguir.inflibnet.ac.in:8080/jspui/handle/123456789/10736
Title: Innovation and Marketing in the Video Game Industry :
Other Titles: Avoiding the Performance Trap /
Authors: Wesley, David
Keywords: Video games industry--Management
Video games--Marketing
Issue Date: 2010
Publisher: Taylor and Francis Group
URI: http://rguir.inflibnet.ac.in:8080/jspui/handle/123456789/10736
ISBN: 978-1-315-58861-2
Appears in Collections:Management-2

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