Digital Library at Rajiv Gandhi University, Arunachal Pradesh
The Digital Library at Rajiv Gandhi University, Arunachal Pradesh is an online emplacement for collecting, preserving, and disseminating the institute's quality teaching research and extension output to the Global community.
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http://rguir.inflibnet.ac.in:8080/jspui/handle/123456789/11260Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | J. Kimmel, Allan | - |
| dc.date.accessioned | 2022-10-13T05:40:49Z | - |
| dc.date.available | 2022-10-13T05:40:49Z | - |
| dc.date.issued | 2018 | - |
| dc.identifier.isbn | 978–1-315–43609–8 | - |
| dc.identifier.uri | http://rguir.inflibnet.ac.in:8080/jspui/handle/123456789/11260 | - |
| dc.language.iso | en | en_US |
| dc.publisher | Taylor and Francis Group | en_US |
| dc.subject | Marketing | en_US |
| dc.subject | Consumer Behavior | en_US |
| dc.title | Psychological Foundations of Marketing : | en_US |
| dc.title.alternative | The Keys to Consumer Behavior / | en_US |
| dc.type | Book | en_US |
| Appears in Collections: | Management-2 | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Psychological Foundations of Marketing.pdf Restricted Access | 6.89 MB | Adobe PDF | View/Open Request a copy |
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