Digital Library at Rajiv Gandhi University, Arunachal Pradesh
The Digital Library at Rajiv Gandhi University, Arunachal Pradesh is an online emplacement for collecting, preserving, and disseminating the institute's quality teaching research and extension output to the Global community.
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http://rguir.inflibnet.ac.in:8080/jspui/handle/123456789/11494| Title: | Sports marketing and the psychology of marketing communication / |
| Authors: | R. Kahle, Lynn |
| Keywords: | Sports—United States—Marketing Sports—United States—Psychological aspects |
| Issue Date: | 2008 |
| Publisher: | LAWRENCE ERLBAUM ASSOCIATES, PUBLISHERS |
| URI: | http://rguir.inflibnet.ac.in:8080/jspui/handle/123456789/11494 |
| ISBN: | 1-4106-1000-4 |
| Appears in Collections: | Economics |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Sports Marketing and the Psychology of Marketing Communication.pdf Restricted Access | 2.26 MB | Adobe PDF | View/Open Request a copy |
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