Digital Library at Rajiv Gandhi University, Arunachal Pradesh
The Digital Library at Rajiv Gandhi University, Arunachal Pradesh is an online emplacement for collecting, preserving, and disseminating the institute's quality teaching research and extension output to the Global community.
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http://rguir.inflibnet.ac.in:8080/jspui/handle/123456789/11968| Title: | Transcultural Marketing : |
| Other Titles: | Building Customer Relationships in Multicultural America / |
| Authors: | Tharp, Marye |
| Keywords: | Minority consumers Marketing |
| Issue Date: | 2014 |
| Publisher: | Taylor and Francis Group |
| URI: | http://rguir.inflibnet.ac.in:8080/jspui/handle/123456789/11968 |
| ISBN: | 9780765642998 |
| Appears in Collections: | Management-2 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Transcultural Marketing.pdf Restricted Access | 6.23 MB | Adobe PDF | View/Open Request a copy |
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