Please use this identifier to cite or link to this item: http://rguir.inflibnet.ac.in:8080/jspui/handle/123456789/11990
Title: UNDERSTANDING CONSUMER DECISION MAKING :
Other Titles: The Means-End Approach to Marketing and Advertising Strategy
Authors: J.Reynolds, Thomas
Keywords: Consumer behavior
Marketing
Issue Date: 2008
Publisher: LAWRENCE ERLBAUM ASSOCIATES, PUBLISHERS
URI: http://rguir.inflibnet.ac.in:8080/jspui/handle/123456789/11990
ISBN: 1-4106-0084-X
Appears in Collections:Economics

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