Digital Library at Rajiv Gandhi University, Arunachal Pradesh
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http://rguir.inflibnet.ac.in:8080/jspui/handle/123456789/11990Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | J.Reynolds, Thomas | - |
| dc.date.accessioned | 2022-10-20T05:40:35Z | - |
| dc.date.available | 2022-10-20T05:40:35Z | - |
| dc.date.issued | 2008 | - |
| dc.identifier.isbn | 1-4106-0084-X | - |
| dc.identifier.uri | http://rguir.inflibnet.ac.in:8080/jspui/handle/123456789/11990 | - |
| dc.language.iso | en | en_US |
| dc.publisher | LAWRENCE ERLBAUM ASSOCIATES, PUBLISHERS | en_US |
| dc.subject | Consumer behavior | en_US |
| dc.subject | Marketing | en_US |
| dc.title | UNDERSTANDING CONSUMER DECISION MAKING : | en_US |
| dc.title.alternative | The Means-End Approach to Marketing and Advertising Strategy | en_US |
| dc.type | Book | en_US |
| Appears in Collections: | Economics | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Understanding Consumer Decision Making.pdf Restricted Access | 6.29 MB | Adobe PDF | View/Open Request a copy |
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