Digital Library at Rajiv Gandhi University, Arunachal Pradesh
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http://rguir.inflibnet.ac.in:8080/jspui/handle/123456789/11990| Title: | UNDERSTANDING CONSUMER DECISION MAKING : |
| Other Titles: | The Means-End Approach to Marketing and Advertising Strategy |
| Authors: | J.Reynolds, Thomas |
| Keywords: | Consumer behavior Marketing |
| Issue Date: | 2008 |
| Publisher: | LAWRENCE ERLBAUM ASSOCIATES, PUBLISHERS |
| URI: | http://rguir.inflibnet.ac.in:8080/jspui/handle/123456789/11990 |
| ISBN: | 1-4106-0084-X |
| Appears in Collections: | Economics |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Understanding Consumer Decision Making.pdf Restricted Access | 6.29 MB | Adobe PDF | View/Open Request a copy |
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