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Title: Creating Value with Big Data Analytics;
Other Titles: Making smarter marketing decisions.
Authors: Verhoef, Peter C.
Kooge, Edwin
Walk, Natasha
Keywords: Consumer profiling.
Big data.
Marketing–Data processing
Issue Date: 2015
Publisher: Routledge
Citation: Creating Value with Big Data Analytics.
ISBN: 978-1-315-73475-0
Appears in Collections:Management-2

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