Please use this identifier to cite or link to this item: http://rguir.inflibnet.ac.in:8080/jspui/handle/123456789/12243
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dc.contributor.authorVerhoef, Peter C.-
dc.contributor.authorKooge, Edwin-
dc.contributor.authorWalk, Natasha-
dc.date.accessioned2022-10-21T06:49:38Z-
dc.date.available2022-10-21T06:49:38Z-
dc.date.issued2015-
dc.identifier.citationCreating Value with Big Data Analytics.en_US
dc.identifier.isbn978-1-315-73475-0-
dc.identifier.urihttp://rguir.inflibnet.ac.in:8080/jspui/handle/123456789/12243-
dc.language.isoenen_US
dc.publisherRoutledgeen_US
dc.subjectConsumer profiling.en_US
dc.subjectBig data.en_US
dc.subjectMarketing–Data processingen_US
dc.titleCreating Value with Big Data Analytics;en_US
dc.title.alternativeMaking smarter marketing decisions.en_US
dc.typeBooken_US
Appears in Collections:Management-2

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