Digital Library at Rajiv Gandhi University, Arunachal Pradesh
The Digital Library at Rajiv Gandhi University, Arunachal Pradesh is an online emplacement for collecting, preserving, and disseminating the institute's quality teaching research and extension output to the Global community.
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http://rguir.inflibnet.ac.in:8080/jspui/handle/123456789/12243| Title: | Creating Value with Big Data Analytics; |
| Other Titles: | Making smarter marketing decisions. |
| Authors: | Verhoef, Peter C. Kooge, Edwin Walk, Natasha |
| Keywords: | Consumer profiling. Big data. Marketing–Data processing |
| Issue Date: | 2015 |
| Publisher: | Routledge |
| Citation: | Creating Value with Big Data Analytics. |
| URI: | http://rguir.inflibnet.ac.in:8080/jspui/handle/123456789/12243 |
| ISBN: | 978-1-315-73475-0 |
| Appears in Collections: | Management-2 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Creating Value with Big Data Analytics.pdf Restricted Access | 12.9 MB | Adobe PDF | View/Open Request a copy |
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