Digital Library at Rajiv Gandhi University, Arunachal Pradesh
The Digital Library at Rajiv Gandhi University, Arunachal Pradesh is an online emplacement for collecting, preserving, and disseminating the institute's quality teaching research and extension output to the Global community.
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http://rguir.inflibnet.ac.in:8080/jspui/handle/123456789/7419| Title: | Shoppernomics: |
| Other Titles: | How to Shorten and Focus the Shoppers’ Routes to Purchase |
| Authors: | MULLIN, RODDY HArpEr, COLIN |
| Keywords: | Communic ation in marketing. Consumer behavior. Consumers-- Research. Sales promotion. |
| Issue Date: | 2014 |
| Publisher: | Routledge |
| Citation: | Shoppernomics |
| URI: | http://rguir.inflibnet.ac.in:8080/jspui/handle/123456789/7419 |
| ISBN: | 9781472424853 |
| Appears in Collections: | Economics |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Shoppernomics.pdf Restricted Access | 4.31 MB | Adobe PDF | View/Open Request a copy |
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