Digital Library at Rajiv Gandhi University, Arunachal Pradesh
The Digital Library at Rajiv Gandhi University, Arunachal Pradesh is an online emplacement for collecting, preserving, and disseminating the institute's quality teaching research and extension output to the Global community.
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http://rguir.inflibnet.ac.in:8080/jspui/handle/123456789/7419Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | MULLIN, RODDY | - |
| dc.contributor.author | HArpEr, COLIN | - |
| dc.date.accessioned | 2022-07-14T05:24:42Z | - |
| dc.date.available | 2022-07-14T05:24:42Z | - |
| dc.date.issued | 2014 | - |
| dc.identifier.citation | Shoppernomics | en_US |
| dc.identifier.isbn | 9781472424853 | - |
| dc.identifier.uri | http://rguir.inflibnet.ac.in:8080/jspui/handle/123456789/7419 | - |
| dc.language.iso | en | en_US |
| dc.publisher | Routledge | en_US |
| dc.subject | Communic ation in marketing. | en_US |
| dc.subject | Consumer behavior. | en_US |
| dc.subject | Consumers-- Research. | en_US |
| dc.subject | Sales promotion. | en_US |
| dc.title | Shoppernomics: | en_US |
| dc.title.alternative | How to Shorten and Focus the Shoppers’ Routes to Purchase | en_US |
| dc.type | Book | en_US |
| Appears in Collections: | Economics | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Shoppernomics.pdf Restricted Access | 4.31 MB | Adobe PDF | View/Open Request a copy |
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