Digital Library at Rajiv Gandhi University, Arunachal Pradesh
The Digital Library at Rajiv Gandhi University, Arunachal Pradesh is an online emplacement for collecting, preserving, and disseminating the institute's quality teaching research and extension output to the Global community.
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http://rguir.inflibnet.ac.in:8080/jspui/handle/123456789/7937| Title: | Marketing database analytics : transforming data for competitive advantage |
| Authors: | Banasiewicz, Andrew D. |
| Keywords: | Marketing—Databases Marketing—Data processing Database management |
| Issue Date: | 2013 |
| Publisher: | Routledge / Taylor & Francis Group |
| URI: | http://rguir.inflibnet.ac.in:8080/jspui/handle/123456789/7937 |
| ISBN: | 978–0–203–07646–0 (ebk) |
| Appears in Collections: | Management |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Marketing Database Analytics.pdf Restricted Access | 13.8 MB | Adobe PDF | View/Open Request a copy |
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