Please use this identifier to cite or link to this item: http://rguir.inflibnet.ac.in:8080/jspui/handle/123456789/7953
Title: Marketing for cultural organizations : new strategies for attracting and engaging audiences
Authors: Kolb, Bonita M.
Keywords: Performing arts—Marketing
Museums—Marketing
Issue Date: 2013
Publisher: Routledge / Taylor & Francis Group
Series/Report no.: Revision of the author’s Marketing cultural organisations;
URI: http://rguir.inflibnet.ac.in:8080/jspui/handle/123456789/7953
ISBN: 978-0-415-62695-8
978-0-415-62697-2
978-0-203-10236-7
Appears in Collections:Management

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