Digital Library at Rajiv Gandhi University, Arunachal Pradesh
The Digital Library at Rajiv Gandhi University, Arunachal Pradesh is an online emplacement for collecting, preserving, and disseminating the institute's quality teaching research and extension output to the Global community.
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http://rguir.inflibnet.ac.in:8080/jspui/handle/123456789/7975Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Loudon, David | - |
| dc.contributor.author | Stevens, Robert | - |
| dc.contributor.author | Wrenn, Bruce | - |
| dc.date.accessioned | 2022-07-21T10:31:58Z | - |
| dc.date.available | 2022-07-21T10:31:58Z | - |
| dc.date.issued | 2005 | - |
| dc.identifier.isbn | 0-7890-0290-6 (Soft : alk. paper) | - |
| dc.identifier.isbn | 0-7890-1233-2 (Case : alk. paper) | - |
| dc.identifier.uri | http://rguir.inflibnet.ac.in:8080/jspui/handle/123456789/7975 | - |
| dc.language.iso | en | en_US |
| dc.publisher | Best Business Books | en_US |
| dc.subject | Marketing—Management | en_US |
| dc.subject | Marketing—Management—Case studies | en_US |
| dc.title | Marketing management : text and cases | en_US |
| dc.type | Book | en_US |
| Appears in Collections: | Management | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Marketing Management.pdf Restricted Access | 2.41 MB | Adobe PDF | View/Open Request a copy |
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