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Title: Marketing management : text and cases
Authors: Loudon, David
Stevens, Robert
Wrenn, Bruce
Keywords: Marketing—Management
Marketing—Management—Case studies
Issue Date: 2005
Publisher: Best Business Books
ISBN: 0-7890-0290-6 (Soft : alk. paper)
0-7890-1233-2 (Case : alk. paper)
Appears in Collections:Management

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