Digital Library at Rajiv Gandhi University, Arunachal Pradesh
The Digital Library at Rajiv Gandhi University, Arunachal Pradesh is an online emplacement for collecting, preserving, and disseminating the institute's quality teaching research and extension output to the Global community.
Please use this identifier to cite or link to this item:
http://rguir.inflibnet.ac.in:8080/jspui/handle/123456789/8125| Title: | Psychological Foundations of Marketing : The Keys to Consumer Behavior |
| Authors: | Kimmel, Allan J. |
| Keywords: | Marketing–Psychological Foundations-Consumer Behaviour |
| Issue Date: | 2018 |
| Publisher: | Routledge / Taylor & Francis Group |
| URI: | http://rguir.inflibnet.ac.in:8080/jspui/handle/123456789/8125 |
| ISBN: | 978–1-315–43609–8 (ebk) |
| Appears in Collections: | Management |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Psychological Foundations of Marketing.pdf Restricted Access | 6.89 MB | Adobe PDF | View/Open Request a copy |
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