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Title: Real-Life Marketing and Promotion Strategies in College Libraries: Connecting with Campus and Community
Authors: Petruzzelli, Barbara Whitney
Keywords: Academic libraries–Marketing
Academic libraries–Public relations
Libraries and colleges
Libraries and students
Issue Date: 2011
Publisher: Routledge / Taylor & Francis Group
Series/Report no.: College & undergraduate libraries;volume 12 (numbers 1/2, 2005)
ISBN: 978-0-7890-3157-0 (alk. paper)
0-7890-3157-4 (alk. paper)
978-0-7890-3158-7 (pbk. : alk. paper)
0-7890-3158-2 (pbk. : alk. paper)
Appears in Collections:Management

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