Digital Library at Rajiv Gandhi University, Arunachal Pradesh
The Digital Library at Rajiv Gandhi University, Arunachal Pradesh is an online emplacement for collecting, preserving, and disseminating the institute's quality teaching research and extension output to the Global community.
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http://rguir.inflibnet.ac.in:8080/jspui/handle/123456789/8264| Title: | Segmentation strategies for hospitality managers: target marketing for competitive advantage |
| Authors: | Morritt, Ronald M. |
| Keywords: | Hospitality industry—Marketing Market segmentation |
| Issue Date: | 2009 |
| Publisher: | Routledge / Taylor & Francis Group |
| URI: | http://rguir.inflibnet.ac.in:8080/jspui/handle/123456789/8264 |
| ISBN: | 978-0-7890-2216-5 (hard : alk. paper) 978-0-7890-2217-2 (soft : alk. paper) |
| Appears in Collections: | Management |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Segmentation Strategies for Hospitality Managers.pdf Restricted Access | 2.49 MB | Adobe PDF | View/Open Request a copy |
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