Please use this identifier to cite or link to this item:
Title: Segmentation strategies for hospitality managers: target marketing for competitive advantage
Authors: Morritt, Ronald M.
Keywords: Hospitality industry—Marketing
Market segmentation
Issue Date: 2009
Publisher: Routledge / Taylor & Francis Group
ISBN: 978-0-7890-2216-5 (hard : alk. paper)
978-0-7890-2217-2 (soft : alk. paper)
Appears in Collections:Management

Files in This Item:
File Description SizeFormat 
Segmentation Strategies for Hospitality Managers.pdf
  Restricted Access
2.49 MBAdobe PDFView/Open Request a copy

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.