Digital Library at Rajiv Gandhi University, Arunachal Pradesh
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http://rguir.inflibnet.ac.in:8080/jspui/handle/123456789/8264Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Morritt, Ronald M. | - |
| dc.date.accessioned | 2022-07-26T06:09:35Z | - |
| dc.date.available | 2022-07-26T06:09:35Z | - |
| dc.date.issued | 2009 | - |
| dc.identifier.isbn | 978-0-7890-2216-5 (hard : alk. paper) | - |
| dc.identifier.isbn | 978-0-7890-2217-2 (soft : alk. paper) | - |
| dc.identifier.uri | http://rguir.inflibnet.ac.in:8080/jspui/handle/123456789/8264 | - |
| dc.language.iso | en | en_US |
| dc.publisher | Routledge / Taylor & Francis Group | en_US |
| dc.subject | Hospitality industry—Marketing | en_US |
| dc.subject | Market segmentation | en_US |
| dc.title | Segmentation strategies for hospitality managers: target marketing for competitive advantage | en_US |
| dc.type | Book | en_US |
| Appears in Collections: | Management | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Segmentation Strategies for Hospitality Managers.pdf Restricted Access | 2.49 MB | Adobe PDF | View/Open Request a copy |
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