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Title: Sensory marketing : research on the sensuality of products
Authors: Krishna, Aradhna
Keywords: Marketing--Psychological aspects
New products--Psychological aspects
Senses and sensation
Consumer behavior
Issue Date: 2010
Publisher: Routledge / Taylor & Francis Group
ISBN: 978-1-84169-753-6 (hbk. : alk. paper)
978-1-84169-889-2 (pbk. : alk. paper)
Appears in Collections:Management

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