Digital Library at Rajiv Gandhi University, Arunachal Pradesh
The Digital Library at Rajiv Gandhi University, Arunachal Pradesh is an online emplacement for collecting, preserving, and disseminating the institute's quality teaching research and extension output to the Global community.
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http://rguir.inflibnet.ac.in:8080/jspui/handle/123456789/8268| Title: | Sensory marketing : research on the sensuality of products |
| Authors: | Krishna, Aradhna |
| Keywords: | Marketing--Psychological aspects New products--Psychological aspects Sensuality Senses and sensation Consumer behavior |
| Issue Date: | 2010 |
| Publisher: | Routledge / Taylor & Francis Group |
| URI: | http://rguir.inflibnet.ac.in:8080/jspui/handle/123456789/8268 |
| ISBN: | 978-1-84169-753-6 (hbk. : alk. paper) 978-1-84169-889-2 (pbk. : alk. paper) |
| Appears in Collections: | Management |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Sensory Marketing.pdf Restricted Access | 8.22 MB | Adobe PDF | View/Open Request a copy |
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