Please use this identifier to cite or link to this item: http://rguir.inflibnet.ac.in:8080/jspui/handle/123456789/8353
Title: Transcultural marketing : building customer relationships in multicultural America
Authors: Tharp, Marye
Keywords: Minority consumers—United States
Marketing—United States—Cross-cultural studies.
Target marketing—United States
Customer relations—United States
Issue Date: 2015
Publisher: Routledge
URI: http://rguir.inflibnet.ac.in:8080/jspui/handle/123456789/8353
ISBN: 9780765643001
Appears in Collections:Management

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