Digital Library at Rajiv Gandhi University, Arunachal Pradesh
The Digital Library at Rajiv Gandhi University, Arunachal Pradesh is an online emplacement for collecting, preserving, and disseminating the institute's quality teaching research and extension output to the Global community.
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http://rguir.inflibnet.ac.in:8080/jspui/handle/123456789/8353Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Tharp, Marye | - |
| dc.date.accessioned | 2022-07-27T06:08:03Z | - |
| dc.date.available | 2022-07-27T06:08:03Z | - |
| dc.date.issued | 2015 | - |
| dc.identifier.isbn | 9780765643001 | - |
| dc.identifier.uri | http://rguir.inflibnet.ac.in:8080/jspui/handle/123456789/8353 | - |
| dc.language.iso | en | en_US |
| dc.publisher | Routledge | en_US |
| dc.subject | Minority consumers—United States | en_US |
| dc.subject | Marketing—United States—Cross-cultural studies. | en_US |
| dc.subject | Target marketing—United States | en_US |
| dc.subject | Customer relations—United States | en_US |
| dc.title | Transcultural marketing : building customer relationships in multicultural America | en_US |
| dc.type | Book | en_US |
| Appears in Collections: | Management | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Transcultural Marketing.pdf Restricted Access | 6.23 MB | Adobe PDF | View/Open Request a copy |
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