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dc.contributor.authorReynolds, Thomas J.-
dc.contributor.authorOlson, Jerry C.-
dc.date.accessioned2022-07-27T06:16:26Z-
dc.date.available2022-07-27T06:16:26Z-
dc.date.issued2008-
dc.identifier.isbn1-4106-0084-X Master e-book ISBN-
dc.identifier.urihttp://rguir.inflibnet.ac.in:8080/jspui/handle/123456789/8357-
dc.language.isoenen_US
dc.publisherTaylor & Francis Groupen_US
dc.subjectConsumer behavioren_US
dc.subjectMarketing—Managementen_US
dc.titleUnderstanding consumer decision making : the means-end approach to marketing and advertising strategyen_US
dc.typeBooken_US
Appears in Collections:Management

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