Digital Library at Rajiv Gandhi University, Arunachal Pradesh
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http://rguir.inflibnet.ac.in:8080/jspui/handle/123456789/8423| Title: | Sports marketing and the psychology of marketing communication |
| Authors: | Kahle, Lynn R. Riley, Chris |
| Keywords: | Sports—United States—Marketing Sports—United States—Psychological aspects Communication in marketing |
| Issue Date: | 2008 |
| Publisher: | Taylor & Francis Group |
| Series/Report no.: | Advertising and consumer psychology; |
| URI: | http://rguir.inflibnet.ac.in:8080/jspui/handle/123456789/8423 |
| ISBN: | 1-4106-1000-4 (Master e-book ISBN) 0-8058-4826-6 |
| Appears in Collections: | Management |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Sports Marketing and the Psychology of Marketing Communication.pdf Restricted Access | 2.26 MB | Adobe PDF | View/Open Request a copy |
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