Digital Library at Rajiv Gandhi University, Arunachal Pradesh
The Digital Library at Rajiv Gandhi University, Arunachal Pradesh is an online emplacement for collecting, preserving, and disseminating the institute's quality teaching research and extension output to the Global community.
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http://rguir.inflibnet.ac.in:8080/jspui/handle/123456789/8429Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Proctor, Tony | - |
| dc.date.accessioned | 2022-07-27T10:19:01Z | - |
| dc.date.available | 2022-07-27T10:19:01Z | - |
| dc.date.issued | 2000 | - |
| dc.identifier.isbn | 0-203-46005-7 (Master e-book ISBN) | - |
| dc.identifier.isbn | 0-203-76829-9 (Adobe eReader Format) | - |
| dc.identifier.uri | http://rguir.inflibnet.ac.in:8080/jspui/handle/123456789/8429 | - |
| dc.language.iso | en | en_US |
| dc.publisher | Routledge / Taylor & Francis Group | en_US |
| dc.subject | Marketing—Decision making | en_US |
| dc.subject | Marketing—Management | en_US |
| dc.title | Strategic marketing: an introduction | en_US |
| dc.type | Book | en_US |
| Appears in Collections: | Management | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Strategic Marketing an introduction.pdf Restricted Access | 2.31 MB | Adobe PDF | View/Open Request a copy |
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