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Title: Strategic marketing in library and information science
Authors: Owens, Irene
Keywords: Library planning
Information services-Planning
Information services-Marketing
Issue Date: 2009
Publisher: Routledge / Taylor & Francis Group
Series/Report no.: Co-published simultaneously as The acquisitions librarian, number 28, 2002;28
ISBN: 0-7890-2142-0 (alk. paper)
0-7890-2143-9 (pbk.: alk. paper)
Appears in Collections:Management

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