Digital Library at Rajiv Gandhi University, Arunachal Pradesh
The Digital Library at Rajiv Gandhi University, Arunachal Pradesh is an online emplacement for collecting, preserving, and disseminating the institute's quality teaching research and extension output to the Global community.
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http://rguir.inflibnet.ac.in:8080/jspui/handle/123456789/8443| Title: | Strategic Marketing: Planning and Control |
| Authors: | Drummond, Graeme Ensor, John Ashford, Ruth |
| Keywords: | Marketing–Management-Strategic Marketing |
| Issue Date: | 2014 |
| Publisher: | Routledge / Taylor & Francis Group |
| URI: | http://rguir.inflibnet.ac.in:8080/jspui/handle/123456789/8443 |
| ISBN: | 978-0-750-68271-8 (pbk) |
| Appears in Collections: | Management |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Strategic Marketing.pdf Restricted Access | 4.69 MB | Adobe PDF | View/Open Request a copy |
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