Digital Library at Rajiv Gandhi University, Arunachal Pradesh
The Digital Library at Rajiv Gandhi University, Arunachal Pradesh is an online emplacement for collecting, preserving, and disseminating the institute's quality teaching research and extension output to the Global community.
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http://rguir.inflibnet.ac.in:8080/jspui/handle/123456789/8443Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Drummond, Graeme | - |
| dc.contributor.author | Ensor, John | - |
| dc.contributor.author | Ashford, Ruth | - |
| dc.date.accessioned | 2022-07-27T10:42:17Z | - |
| dc.date.available | 2022-07-27T10:42:17Z | - |
| dc.date.issued | 2014 | - |
| dc.identifier.isbn | 978-0-750-68271-8 (pbk) | - |
| dc.identifier.uri | http://rguir.inflibnet.ac.in:8080/jspui/handle/123456789/8443 | - |
| dc.language.iso | en | en_US |
| dc.publisher | Routledge / Taylor & Francis Group | en_US |
| dc.subject | Marketing–Management-Strategic Marketing | en_US |
| dc.title | Strategic Marketing: Planning and Control | en_US |
| dc.type | Book | en_US |
| Appears in Collections: | Management | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Strategic Marketing.pdf Restricted Access | 4.69 MB | Adobe PDF | View/Open Request a copy |
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