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Title: The undermining of beliefs in the autonomy and rationality of consumers
Authors: O’Shaughnessy, John
O’Shaughnessy, Nicholas Jackson
Keywords: Consumers’ preferences
Consumer behavior
Consumers— Research
Marketing—Psychological aspects
Issue Date: 2007
Publisher: Routledge / Taylor & Francis Group
Series/Report no.: Routledge interpretive marketing research;6
ISBN: 0-203-93583-7 (Master e-book ISBN)
0–203–93583–7 (ebk)
978–0–203–93583–5 (ebk)
Appears in Collections:Commerce

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