Digital Library at Rajiv Gandhi University, Arunachal Pradesh
The Digital Library at Rajiv Gandhi University, Arunachal Pradesh is an online emplacement for collecting, preserving, and disseminating the institute's quality teaching research and extension output to the Global community.
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http://rguir.inflibnet.ac.in:8080/jspui/handle/123456789/8615| Title: | Transcultural marketing : building customer relationships in multicultural America |
| Authors: | Tharp, Marye |
| Keywords: | Minority consumers—United States Marketing—United States—Cross-cultural studies Target marketing—United States Customer relations—United States |
| Issue Date: | 2015 |
| Publisher: | Routledge / Taylor & Francis Group |
| URI: | http://rguir.inflibnet.ac.in:8080/jspui/handle/123456789/8615 |
| ISBN: | 9780765643001 (pbk) 9780765642998 (hbk) |
| Appears in Collections: | Management |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Transcultural Marketing.pdf Restricted Access | 6.23 MB | Adobe PDF | View/Open Request a copy |
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