Please use this identifier to cite or link to this item: http://rguir.inflibnet.ac.in:8080/jspui/handle/123456789/8615
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dc.contributor.authorTharp, Marye-
dc.date.accessioned2022-07-28T10:58:36Z-
dc.date.available2022-07-28T10:58:36Z-
dc.date.issued2015-
dc.identifier.isbn9780765643001 (pbk)-
dc.identifier.isbn9780765642998 (hbk)-
dc.identifier.urihttp://rguir.inflibnet.ac.in:8080/jspui/handle/123456789/8615-
dc.language.isoenen_US
dc.publisherRoutledge / Taylor & Francis Groupen_US
dc.subjectMinority consumers—United Statesen_US
dc.subjectMarketing—United States—Cross-cultural studiesen_US
dc.subjectTarget marketing—United Statesen_US
dc.subjectCustomer relations—United Statesen_US
dc.titleTranscultural marketing : building customer relationships in multicultural Americaen_US
dc.typeBooken_US
Appears in Collections:Management

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