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Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Tharp, Marye | - |
dc.date.accessioned | 2022-07-28T10:58:36Z | - |
dc.date.available | 2022-07-28T10:58:36Z | - |
dc.date.issued | 2015 | - |
dc.identifier.isbn | 9780765643001 (pbk) | - |
dc.identifier.isbn | 9780765642998 (hbk) | - |
dc.identifier.uri | http://rguir.inflibnet.ac.in:8080/jspui/handle/123456789/8615 | - |
dc.language.iso | en | en_US |
dc.publisher | Routledge / Taylor & Francis Group | en_US |
dc.subject | Minority consumers—United States | en_US |
dc.subject | Marketing—United States—Cross-cultural studies | en_US |
dc.subject | Target marketing—United States | en_US |
dc.subject | Customer relations—United States | en_US |
dc.title | Transcultural marketing : building customer relationships in multicultural America | en_US |
dc.type | Book | en_US |
Appears in Collections: | Management |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
Transcultural Marketing.pdf Restricted Access | 6.23 MB | Adobe PDF | View/Open Request a copy |
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