Digital Library at Rajiv Gandhi University, Arunachal Pradesh
The Digital Library at Rajiv Gandhi University, Arunachal Pradesh is an online emplacement for collecting, preserving, and disseminating the institute's quality teaching research and extension output to the Global community.
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http://rguir.inflibnet.ac.in:8080/jspui/handle/123456789/8620| Title: | Transmedia marketing : from film and tv to games and digital media |
| Authors: | Zeiser, Anne |
| Keywords: | Mass media—Marketing Digital media—Marketing Marketing— Technological innovations |
| Issue Date: | 2015 |
| Publisher: | Focal Press/ Taylor & Francis |
| URI: | http://rguir.inflibnet.ac.in:8080/jspui/handle/123456789/8620 |
| ISBN: | 978-1-315-88011-2 (ebk) |
| Appears in Collections: | Management |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Transmedia Marketing.pdf Restricted Access | 14.87 MB | Adobe PDF | View/Open Request a copy |
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