Digital Library at Rajiv Gandhi University, Arunachal Pradesh
The Digital Library at Rajiv Gandhi University, Arunachal Pradesh is an online emplacement for collecting, preserving, and disseminating the institute's quality teaching research and extension output to the Global community.
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http://rguir.inflibnet.ac.in:8080/jspui/handle/123456789/8620Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Zeiser, Anne | - |
| dc.date.accessioned | 2022-07-28T11:07:46Z | - |
| dc.date.available | 2022-07-28T11:07:46Z | - |
| dc.date.issued | 2015 | - |
| dc.identifier.isbn | 978-1-315-88011-2 (ebk) | - |
| dc.identifier.uri | http://rguir.inflibnet.ac.in:8080/jspui/handle/123456789/8620 | - |
| dc.language.iso | en | en_US |
| dc.publisher | Focal Press/ Taylor & Francis | en_US |
| dc.subject | Mass media—Marketing | en_US |
| dc.subject | Digital media—Marketing | en_US |
| dc.subject | Marketing— Technological innovations | en_US |
| dc.title | Transmedia marketing : from film and tv to games and digital media | en_US |
| dc.type | Book | en_US |
| Appears in Collections: | Management | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Transmedia Marketing.pdf Restricted Access | 14.87 MB | Adobe PDF | View/Open Request a copy |
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