Digital Library at Rajiv Gandhi University, Arunachal Pradesh
The Digital Library at Rajiv Gandhi University, Arunachal Pradesh is an online emplacement for collecting, preserving, and disseminating the institute's quality teaching research and extension output to the Global community.
Please use this identifier to cite or link to this item:
http://rguir.inflibnet.ac.in:8080/jspui/handle/123456789/8623| Title: | Understanding consumer decision making : the means-end approach to marketing and advertising strategy |
| Authors: | Reynolds, Thomas J. Olson, Jerry C. |
| Keywords: | Consumer behavior Marketing—Management |
| Issue Date: | 2008 |
| Publisher: | Taylor & Francis Group |
| URI: | http://rguir.inflibnet.ac.in:8080/jspui/handle/123456789/8623 |
| ISBN: | 1-4106-0084-X (Master e-book ISBN) |
| Appears in Collections: | Management |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Understanding Consumer Decision Making.pdf Restricted Access | 6.29 MB | Adobe PDF | View/Open Request a copy |
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