Digital Library at Rajiv Gandhi University, Arunachal Pradesh
The Digital Library at Rajiv Gandhi University, Arunachal Pradesh is an online emplacement for collecting, preserving, and disseminating the institute's quality teaching research and extension output to the Global community.
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http://rguir.inflibnet.ac.in:8080/jspui/handle/123456789/8623Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Reynolds, Thomas J. | - |
| dc.contributor.author | Olson, Jerry C. | - |
| dc.date.accessioned | 2022-07-28T11:17:47Z | - |
| dc.date.available | 2022-07-28T11:17:47Z | - |
| dc.date.issued | 2008 | - |
| dc.identifier.isbn | 1-4106-0084-X (Master e-book ISBN) | - |
| dc.identifier.uri | http://rguir.inflibnet.ac.in:8080/jspui/handle/123456789/8623 | - |
| dc.language.iso | en | en_US |
| dc.publisher | Taylor & Francis Group | en_US |
| dc.subject | Consumer behavior | en_US |
| dc.subject | Marketing—Management | en_US |
| dc.title | Understanding consumer decision making : the means-end approach to marketing and advertising strategy | en_US |
| dc.type | Book | en_US |
| Appears in Collections: | Management | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Understanding Consumer Decision Making.pdf Restricted Access | 6.29 MB | Adobe PDF | View/Open Request a copy |
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