Please use this identifier to cite or link to this item: http://rguir.inflibnet.ac.in:8080/jspui/handle/123456789/8709
Title: Creating value with big data analytics: making smarter marketing decisions
Authors: Verhoef, Peter
Kooge, Edwin
Walk, Natasha
Keywords: Consumer profiling
Big data
Marketing–Data processing
Issue Date: 2016
Publisher: Routledge
URI: http://rguir.inflibnet.ac.in:8080/jspui/handle/123456789/8709
ISBN: 978-1-315-73475-0
Appears in Collections:Economics

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