Please use this identifier to cite or link to this item:
http://rguir.inflibnet.ac.in:8080/jspui/handle/123456789/8709
Title: | Creating value with big data analytics: making smarter marketing decisions |
Authors: | Verhoef, Peter Kooge, Edwin Walk, Natasha |
Keywords: | Consumer profiling Big data Marketing–Data processing |
Issue Date: | 2016 |
Publisher: | Routledge |
URI: | http://rguir.inflibnet.ac.in:8080/jspui/handle/123456789/8709 |
ISBN: | 978-1-315-73475-0 |
Appears in Collections: | Economics |
Files in This Item:
File | Description | Size | Format | |
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Creating Value with Big Data Analytics.pdf Restricted Access | 12.9 MB | Adobe PDF | View/Open Request a copy |
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