Digital Library at Rajiv Gandhi University, Arunachal Pradesh
The Digital Library at Rajiv Gandhi University, Arunachal Pradesh is an online emplacement for collecting, preserving, and disseminating the institute's quality teaching research and extension output to the Global community.
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http://rguir.inflibnet.ac.in:8080/jspui/handle/123456789/8709| Title: | Creating value with big data analytics: making smarter marketing decisions |
| Authors: | Verhoef, Peter Kooge, Edwin Walk, Natasha |
| Keywords: | Consumer profiling Big data Marketing–Data processing |
| Issue Date: | 2016 |
| Publisher: | Routledge |
| URI: | http://rguir.inflibnet.ac.in:8080/jspui/handle/123456789/8709 |
| ISBN: | 978-1-315-73475-0 |
| Appears in Collections: | Economics |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Creating Value with Big Data Analytics.pdf Restricted Access | 12.9 MB | Adobe PDF | View/Open Request a copy |
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