Please use this identifier to cite or link to this item: http://rguir.inflibnet.ac.in:8080/jspui/handle/123456789/8769
Title: Marketing database analytics : transforming data for competitive advantage
Authors: Banasiewicz, Andrew D.
Keywords: Marketing—Databases
Marketing—Data processing
Database management
Issue Date: 2013
Publisher: Routledge
URI: http://rguir.inflibnet.ac.in:8080/jspui/handle/123456789/8769
ISBN: 978–0–203–07646–0
Appears in Collections:Management

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