Please use this identifier to cite or link to this item:
http://rguir.inflibnet.ac.in:8080/jspui/handle/123456789/8769| Title: | Marketing database analytics : transforming data for competitive advantage |
| Authors: | Banasiewicz, Andrew D. |
| Keywords: | Marketing—Databases Marketing—Data processing Database management |
| Issue Date: | 2013 |
| Publisher: | Routledge |
| URI: | http://rguir.inflibnet.ac.in:8080/jspui/handle/123456789/8769 |
| ISBN: | 978–0–203–07646–0 |
| Appears in Collections: | Management |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Marketing Database Analytics.pdf Restricted Access | 13.8 MB | Adobe PDF | View/Open Request a copy |
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