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http://rguir.inflibnet.ac.in:8080/jspui/handle/123456789/8819
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Zeiser, Anne | - |
dc.date.accessioned | 2022-08-02T09:15:57Z | - |
dc.date.available | 2022-08-02T09:15:57Z | - |
dc.date.issued | 2015 | - |
dc.identifier.isbn | 978-1-315-88011-2 | - |
dc.identifier.uri | http://rguir.inflibnet.ac.in:8080/jspui/handle/123456789/8819 | - |
dc.language.iso | en | en_US |
dc.publisher | Focal Press | en_US |
dc.subject | Mass media—Marketing | en_US |
dc.subject | Digital media—Marketing | en_US |
dc.subject | Marketing— Technological innovations | en_US |
dc.title | Transmedia marketing : from film and tv to games and digital media | en_US |
dc.type | Book | en_US |
Appears in Collections: | Management |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
Transmedia Marketing.pdf Restricted Access | 14.87 MB | Adobe PDF | View/Open Request a copy |
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