Digital Library at Rajiv Gandhi University, Arunachal Pradesh
The Digital Library at Rajiv Gandhi University, Arunachal Pradesh is an online emplacement for collecting, preserving, and disseminating the institute's quality teaching research and extension output to the Global community.
Please use this identifier to cite or link to this item:
http://rguir.inflibnet.ac.in:8080/jspui/handle/123456789/9071| Title: | Persuasion in Advertising |
| Authors: | O’Shaughnessy, John O’Shaughnessy, Nicholas Jackson |
| Keywords: | Advertising |
| Issue Date: | 2004 |
| Publisher: | Routledge |
| URI: | http://rguir.inflibnet.ac.in:8080/jspui/handle/123456789/9071 |
| ISBN: | 0-203-29998-1 |
| Appears in Collections: | Mass Communication |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Persuasion in Advertising.pdf Restricted Access | 5.26 MB | Adobe PDF | View/Open Request a copy |
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