Please use this identifier to cite or link to this item: http://rguir.inflibnet.ac.in:8080/jspui/handle/123456789/8620
Title: Transmedia marketing : from film and tv to games and digital media
Authors: Zeiser, Anne
Keywords: Mass media—Marketing
Digital media—Marketing
Marketing— Technological innovations
Issue Date: 2015
Publisher: Focal Press/ Taylor & Francis
URI: http://rguir.inflibnet.ac.in:8080/jspui/handle/123456789/8620
ISBN: 978-1-315-88011-2 (ebk)
Appears in Collections:Management

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